Keepmoat Homes Graphic Poster

This is an example of a keepmoat home graphic poster. I have created this in InDesign and i used various tools to get the following result. I made the image follow the path of the wave by using the pen tool, adding anchor points. This allowed me to change the shape of the image into the wave.
The text at the top of the poster has a drop shadow effect and the image in-line with the wave looks really effective. To apply the drop shadow i simply located the effects panel, selected my text, clicked on 'fx' and then selected 'drop shadow'. This opens the effects panel with a wider range of options, which includes; the blending mode, position and distance of the shadow, the size/spread and the x/y offsets. However, i changed the opacity percentage and addled a little noise to make the drop shadow appear more 'natural'.
I also aligned all of the text correctly by using 'tabs' and guidelines. This software was the most suitable for this design process as the features allow more control and accuracy. I have also aligned the floorplans together using guidelines which is a key technique, as layout is important. It is important for its appearence, how it works together and its purpose, professionalism, clear and suitable.
I have placed the company's logo and caption within the poster. The reason for this is because we have to follow the company's guidelines such as, the logo must be within 10mm within the edge of the page. The company's guidelines is an element to the design which must be followed.