Armani Jeans
Armani is an italian fashion company that designs, manufactures, distributes and retails all of their products. It was established in 1975 by the designer Giorgio Armani himself who was known by 2001 to be the most successful italian designer. The Giorgio Armani name has become in relation with high fashion and is recognisably considered as one of the most highly specialised labelled name in the fashion industry.
Armani Jeans and the collection of denim related clothing was designed and created in 1981 by Giorgio Armani himself. In terms of his designs, the clothing from his line doesn't feature his signature or speciality. However, the jeans often have a much larger logo than any other clothing he's designed.
I have noticed a few elements that makes Giorgio's designs stand out, which emphasises and unify's his designs and products. One of Giorgio's 'Armarni Jeans' designs has really lead my eye compared to the other designs in his collection of jeans.
This denim jean has rhythm, character and emphasis. The splash of colour pink on the front button fastening and the Armani logo stitching on the back pocket, really directs the eye as both colours are in contrast and isolate eachother. However this design is made to be balanced and in proportion by both pink elements, which gives the customer the focal point of it being the 'feature' and 'character' of this design.
The shading of the jeans' material has a rhythmic pace as the lighter shading unifys the darker shade and is also in balance with eachother, which supports the visual image and rhythm of the design.
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