How the Element, Rhythm Is kept throughout a Document in Design

Keepmoat Homes Brand, Design & Identity Guidelines

Rhythm is involved with many things around us that we may not realise. It's not just images, sound and real-life objects it is involved in, but it's also involved with things that are produced internally such as, a large spread of documents. I am going to look at how rhythm, is applied throughout a document that is several pages long. I have chosen the 'Keepmoat Homes Brand, Design & Identity Guidelines' brochure as i think it is a relevant and appropiate document.



First of all, I am going to look at how the pace of the information is delivered throughout the brochure. The information appears to be delivered fluently at a consistant pace and also flows in text as it has a constant alignment to the right hand side of the page which keeps the appearence neat, professional, clear and coporate. They have also kept the rhythm in the type face as they have used 'Myriad Pro' throughout, along with the consistant font size of 11pt. This keeps a fluent rhythm throughout the document which doesn't make it sporadic in content or pace. The whole element of information has a steady rhythmic feed across the entire brochure.

There is a constant, fluent theme throughout the document which straight away supports the rest of the elements and layout within the brochure. It is a strip of colour at the top of every page in the 'keepmoat green' (pantone: 376). It also adds character and creates a visual image of the company and brochure itself. In addition, it supplies the document with a professional, business-like and corporate appearence.




I like how images of the logos are used to show the examples of how the logo should/shouldn't be as it provides a more clear understanding of the logo's appearence guidelines. I also think it is effective how there are examples of correct and incorrect examples which is supported by the large 'ticks' and 'crosses' which immediately emphasises the rhythm of what is right and what is wrong. This leads the eye to the information provided which simply shows that the images support the pace and rhythm of the text.


The white title in the green feature at the top of the page is consistently repeated along with the title numbers. This keeps an organised pace through the document which shows that the layout of the information is arranged and is fluent. This helps the brochure to be an 'easy to follow' document as it splits up the elements into sections of its pupose, this makes sures it's not sporadic with an un-even flow.



The following pictures are only a few that I have selected out of the brochure. However the only thing that I would make amends to would be the cover page. As I personally think it is bland, nothing is emphasised and it doesnt attract the eye. I would include the green strip feature to the top of the page like the others to make it directly constant from the very beginning.



However, in conclusion, the pace of the whole brochure has a steady rhythmic feed across the entire document. It has a professional, clear and corporate appearence and the elements within the brochure support eachother which results in a balanced rhythmic pace.