- Describe the concept of a
'design industry'
- Explain what the design
industry does and how it relates to other industries
- Outline the entry opportunities
for employment in the design industry
- Outline key design areas and
how they interrelate
- - Describe briefly how the
following factors may have an impact on the design industry;
- Globalisation
- New Technology
- Convergence
- Working across areas in
design companies
The design industry evolves around a large range of
designers throughout the country working in consultancies, in-house companies
and as freelancers. The design industry is largely known and rated in London.
A lot of designers in the industry gain some
experience working in a consultancy before becoming a freelancer or in
partnership with other colleagues. The design industry covers around 2,200
design companies which includes in-house design teams, freelancers and
consultancies. In the industry these work across communications, interior and
exhibitions, digital and multimedia, fashion and design disciplines, product
and industrial. There are many designers which is a competitive and challenging
industry but also has a large impact on our lives. Everything around us is a
design or someone's' individual thoughts made visual.
The design industry does many things which benefits
many other industries. For example, other industries need concepts, designs and
marketing materials to make their businesses successful. The design industry
would relate to retail as they need fashion designers for their clothing etc,
marketing designers to market their selves and their products, interior
designers for decoration, layout etc for their shops, digital and multimedia
designers for their website or television advertisements, and also maybe a
photographer/ photo manipulation artist for their product photography.
In terms of homes and living, we wouldn't have
houses if it wasn't for the architectural side. Architects need designers to design
the homes and also to maybe market their homes to sell them. For example on a
client that I currently work with; Keepmoat Homes, a housing development
company, need architects to and designers to create their styled homes and then
Keepmoat pass on the architectural information to us for us to design the
marketing material such as brochures and sales leaflets to enhance to the
chances of selling them to home buyers and families.
The Hair and beauty industry also need the design
industry to become successful as they need product designers for their
equipment, fashion designers for their uniforms, digital and multimedia
designers for their logo and marketing materials etc and interior designers for
the decoration of their salons.
It's not just different industries that rely on
each other but also different sectors in the same industry also rely upon each
other. For example digital and multimedia designers need product designers for
their computer technology to become successful.
Fashion and interior designers may need digital and multimedia designers
to market their selves and their work to grow and be a successful business.
Exhibitions rely on interior designers to make show rooms attractive and
appropriate, they also may need digital designers to create their marketing
banners and signs etc.
The design industry is very large around the south
east of England. It involves many designers which keeps increasing in various
areas. To become involved and apart of the design industry there are specific
entry requirements which you must have for employment in this industry.
Graphic Designer entry requirements
The skills and
personal qualities are essential which they must evidence on entry for
employment in the design industry. They also must have a strong portfolio
either paper based or digital/web. Work experience and qualifications such as a
degree or diploma is also helpful towards employment. Some of the skills and
personal qualities required are;
·
Creative Flair
·
Originality
·
Strong visual sense
·
Strong computer skills
·
Confidence to present and explain ideas
to clients and colleagues
·
The ability to grasp client need and
consider practical solutions
·
The ability to pay attention to detail
·
The ability to balance work on several
projects at a time
·
Good team work skills
·
Flexibility
·
An awareness of the competitive business
environment
·
A matter of fact when ideas or designs
are rejected
These are the specific entry requirements that an
individual must have to become a graphic designer in the design industry.
However interests are also required such as; Graphics, typography and new
developments in design software.
Fashion Designer entry requirements
The skills and personal qualities are essential which
they must evidence on entry for employment in the design industry. They also
must have a strong portfolio either paper based or digital/web. Work experience
and qualifications such as a degree or diploma is also helpful towards
employment. Work experience in a design studio or fashion retail will also be
helpful on entry. Some of the skills and personal qualities required are;
·
Creativity, innovation and flair
·
An eye for colour and feel for fabrics /
materials
·
Design and visualising skills, either by
hand or computer aided design. CAD
·
The ability to generate ideas and
concepts
·
Garment technology skills / knowledge
·
Technical skills including pattern
cutting
·
A positive approach, attitude and
enthusiasm
·
Commercial awareness and business
orientation
·
Interpersonal, communication and
networking skills
·
Self promotion and confidence
·
Negotiation, team working and
influencing skills
·
Organisational and time management
skills
Industrial / Product Designer entry requirements
The skills and personal qualities are essential which
they must evidence on entry for employment in the design industry. They also
must have a strong portfolio either paper based or digital/web. Work experience
and qualifications such as a degree or HND in spatial design, 3d design,
product design or industrial design is also helpful towards employment. Some of
the skills and personal qualities required are;
·
Visual, commercial and spatial awareness
·
Computer literacy, 3d conceptual ability
and CAD
·
High degree of technical knowledge
balanced with creative ability and a hands on approach
·
Knowledge of industrial processes,
techniques and standards
·
Communication and customer facing skills
·
The ability to cope with the pressure of
project deadlines
·
A willingness to build and maintain
positive working relationships and to share information with others
·
Determination to achieve an end result,
an optimism and enthusiasm when things don't go according to plan
Furniture Designer entry requirements
The skills and personal qualities are essential which
they must evidence on entry for employment in the design industry. They also
must have a strong portfolio either paper based or digital/web. Work experience
and qualifications such as a degree, BTEC or HND in furniture design, furniture
studies, product design, furniture design and making, Art and design, 3d and
spatial design, ceramics and glass, or furniture technology is also helpful
towards employment. Some of the skills and personal qualities required are;
·
Creative and practical ability
·
Drawing skills and strong visual
awareness
·
Manual dexterity and good hand-eye
co-ordination
·
Knowledge of industrial processes and
techniques, safety issues and specialist fields or materials
·
An understanding of computer aided
design (CAD)
·
Communication skills
·
Commercial focus
·
Flexibility and adaptability
·
Self motivation, self discipline and
persistence
·
the ability to work to deadlines
·
Team working ability as furniture
designers may be required to work closely with other professionals such as
architects and interior designers
·
Business and marketing skills if ever
wanted to go self employed
·
A desire to keep up to date with market
trends and new ideas
Another entry that is available into the design
industry is to start out as an apprentice, intern, assistant, work experience
or voluntary work. Apprenticeships are work based learning schemes which are
available at all levels to suit knowledge. An apprenticeship is government
based scheme which pays £2.60 per hour to an apprentice. This helps to cover
the learners equipment and travel costs etc to attend work and college. The
apprentice has day releases to attend college within the week.
Apprentices responsibilities may begin very little,
however throughout the apprenticeship, the learner will progress onto further
responsibility as their knowledge within the workplace will expand. For
example, an apprentice may start off by doing simple tasks such as tea making
and general office duties, then developing onto more responsibilities such as
client liaison and more control over project involvement.
Apprenticeships are a great way of entering the
design industry. This is because you can achieve qualifications as well as
gaining the skills, knowledge and experience of working in the industry. The
managing director may also give you the opportunity to apply for a full time
job in the work place.
As far as work experience and voluntary work is
concerned, it is a great way to gain experience in the design industry and will
look good on your curriculum vitae, however this is unpaid work and doesn't
support a definite opportunity to work in the industry full time unless the
managing director would like to employ you.
After looking at the entry requirements for various
job roles, I have noticed that they all have very similar requirements with
slight comparisons and differences. All are essential and must be evidenced
effectively on entry for employment in the design industry.
3.1 -
Globalisation has a big impact on the design
industry, both positive and negative affects on organisations within it. Design
businesses can now do much more with the use of the latest technology. Not only
can they use up to date design software packages and new technology to produce
the best quality work, but they can also communicate with people all over the
world. This is where convergence has an impact, as businesses can connect to
these people using social networking such as Twitter, Facebook, Linked-in and
Skype etc. This allows design teams to have conference calls for example, from
country to country. This results in a globalisation affect of gaining a wider
field of clients which will make companies much bigger with more projects and
clients around the world which will result in a better finance income and
popularity rate. This has a positive impact on the design industry as this
makes them more successful.
Design teams can also use emails to contact clients
all over the UK and in different countries. Airmail is no longer used as much
as it was in the past, as now we can send clients big files as PDF files which
makes them much smaller or we can use a software called FTP which is a web
based zip file that clients can download.
In terms of convergence, designers can design for new platforms easily
such as websites, phones, iPads and applications etc.
Globalisation can also have a negative impact on
the design industry as competitors in other countries can offer lower prices as
their pay rates are different to the UK, which makes it cheaper for clients in
the UK to use other businesses in different countries because they are getting
their required service at a cheaper rate. This can have a negative effect on
the amount of clients we get in the UK because their using foreign businesses.
The lower they charge in cost, the more clients they get than companies in the
UK. However positively, the design industry can use services abroad because
then it is cheaper for their expenses.
The new technology can also have a negative impact
on the design industry as they need to keep up to date and buy the latest
design software packages to keep up to level with quality of work. However the
effect is that all companies may not be able to afford the latest technology
and software which makes them a lower level than companies with the latest
software and technology. This results in the loss of clients, projects and
money income. People that don't necessarily specialise in the design industry
but still have the new technology and software, allows them to do work and
designs their self, with the ability to watch training tutorials online. This
results in clients not needing the design industry for their requirements as
they are able to do it their selves.
Working across areas in design companies can have
an impact on the design industry as these areas need to be understood for
different aspects of a design to be more successful and achievable. This is
because designers need to understand the different design areas to have the
ability to work with and have the knowledge of others and know how the
processes are done.
Working across disciplines in the design industry
can have an impact on the way you work. The general disciplinary is to attend
work every day as contracted, turning up on time, wearing the required
clothing, knowing the requirements of your job role, continuing to do the job
without slacking and sticking to the basic disciplinary working rules. This has
a positive impact on the way you work as you will enjoy it and will be
organised with good time management as well as being professional with the
appropriate positive attitude towards work.
However, if you do not work across disciplines in
the design industry then your job role could affect yourself and the design
team negatively.